TIME WITH

Simon Villeneuve
Creative Director at Arnold&Co, he shares with us a brief glimpse into his inspirations and outlines his vision for the forthcoming years.
What led you to join the adventure of Arnold&Co?
I've always had a fascination with the design of everyday objects; I like to analyze them and test the creative process behind each product. When I met Noémie, the dog carrier project was already close to a final prototype. We spent our time discussing the product, questioning every creative decision. I believe I brought a new perspective that aligned well with what she had envisioned for Arnold.
She offered me to join her project sometime later, we had a great synergy - I like to do what she doesn't and vice versa. It was an opportunity to embark on a new adventure and express my artistic vision from a new angle.
It's a beautiful feeling...

What would you like people to feel when they use your products?
We often make impulsive purchases. People tend to keep an item that barely suits them just to avoid the hassle of returning it, thinking they will find something better when it's time to buy a new one. That's why we spend a lot of time reworking the product so that our buyers feel this sensation: of finally having found the answer to what they were looking for. A satisfied customer is wonderful for me, but I strive to go further; I want them to be proud of owning one of our products. It's a good challenge.
Where do you find your inspiration?
It's hard to say... I think it's just about looking and paying attention to the details. I'm curious, I often buy things, and if the product doesn't suit me, I resell it. I don't keep anything that bothers me; I like to take my time to choose well what I have. Keeping something I have no admiration for is, in my opinion, the worst decision I can make, because I have to look at it every day of my life.
I believe the trick is to remember why we didn't like a certain item. When it's my turn to create, I just have to refer to the previous items I've had by asking myself the questions: What worked? What didn't work? What was missing? If I am able to answer all these questions, I can start to have fun.

What are your plans with the company in the coming years?
There are so many things I would like to accomplish. The canine world often falls into clichés and isolates itself in fleeting fashion. Noémie is tackling this problem from the clothing perspective, while I would like to address it from the home perspective. I would like to launch a collection of home items related to the canine world. Objects that are not only practical but also aesthetically pleasing, to replace the feeling of necessity with a feeling of admiration. The next few years are going to be very busy.
What item that you own do you admire the most?
I recently acquired a Wassily chair by Marcel Breuer. It's my first piece from the Bauhaus movement. We use it for reading, talking, and working. It's surprisingly comfortable. I think my admiration for this chair comes from the fact that it embodies what I aim to achieve: reducing an item to its main function while letting its materiality forge its character.
Definitely living up to its reputation.
